AI Marketing: The Game of Personalisation vs Privacy 

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AI, AI. Everyone’s talking about AI. Even AI’s talking about AI. But it’s for a good reason.   This year, artificial intelligence has completely transformed how marketers and customer service professionals approach consumers, and pretty much every aspect of their businesses.   In a game which values personalisation, AI’s ability to process millions, and possibly billions, of…

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Humans Vs Robots: Is Ethical Retail Marketing Possible With AI? 

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It’s an age-old question. When the robot revolution happens will humans be replaced? Will every job be automated? Will society be changed forever? Okay, maybe it’s a little less dramatic than that.   But with the rapid growth of advanced technologies such as AI, marketers are asking the big questions: how much technology should we be…

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Retail Technology Show: Event Session Recap

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With 100+ speakers on stage at the Retail Technology Event, the possibilities and insights were endless. But what was the word said more than any other in the two days? Well, it comes as no surprise with the tumultuous state of the last few years; everyone was talking about innovation, innovation, innovation. How will retailers…

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3 Retail Trends You Should Care About in 2023

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The world of retail is always changing, and 2023 is no exception. With the expansion of buy now pay later providers, the rise of omnichannel retailing, and the increasing popularity of digital wallets, retailers have some exciting new opportunities to explore. In this article, we’ll take a closer look at these top retail trends and…

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2023 Trends in Digitalisation for SMEs

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Let’s face it, the UK economy has seen better days. We’ve been hit hard these past few years, and yet through it all, SMEs continue to thrive in the face of adversity. This segment is critical for the UK economy, contributing £216 billion and making up 61% of UK jobs. But what enabled SMEs to…

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Death Of 3rd Party Cookies: What Retailers Need To Know

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By 2024, Google said it would phase away third-party cookies in Chrome as part of its “path towards a more privacy-first web.” It is a piece of their more significant Privacy Sandbox effort, which was introduced in 2019 and has sparked speculation about the future of online advertising among firms.  Online retailers’ marketing teams utilise…

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Customer Foot Traffic Data – Definition, Use Cases, and Calculation

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Customer foot traffic data has become one of the most important resources businesses from every industry and niche have at their disposal to learn about their customer behavior and purchase journey.  In the post-pandemic age, brick-and-mortar stores face more competition than ever as the world transitions to a digital-first economy, with online businesses dominating the…

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10 Essential KPIs for Retail

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Key performance indicators (KPIs), have long been a fundamental part of business operations. These retail metrics enable employees, managers, and leaders to monitor and keep track of their workflows, project progress, sales volume targets, and other important processes to evaluate overall business performance.  In a hyper-competitive industry like retail, businesses have no choice but to…

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5 Best Practices for Demand Forecasting

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The science of forecasting involves making predictions. Supply chain management is aided by demand forecasting, which gauges demand for goods and services. Various sectors use it, including retail, eCommerce, manufacturing, and wholesale. Data sources like business intelligence insights, sales history, seasonality, market research data, and supplier lead times are used as forecasting inputs. Knowing what…

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