Data Validity Explained: Definitions and Examples

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Data validity refers to whether the data collected accurately reflects the problem.  Even large amounts of data can be misleading or useless without proper validation. This is because inconsistent data can cause errors in data processing and may lead to unexpected results and wasted resources. Let’s go over some simple definitions and examples of valid…

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Restaurant Analytics Essentials: A Comprehensive Guide

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Did you know the food service industry is expected to reach $1,767.54 billion by 2030? This forecast highlights the competitive nature of the restaurant industry, where data-driven decisions are crucial for success. From analyzing customer data to optimizing restaurant operations, restaurant analytics is a roadmap toward success. Let’s discuss restaurant analytics, its benefits, best practices,…

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Advanced Data Transformation Techniques For Enhanced Analytics

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Data is among the most valuable assets for modern organizations, enabling leaders to form effective business strategies backed by provable information. But the efficacy of data-backed strategies is entirely dependent on the quality of the information they’re built from. With research indicating poor data quality may cost companies as much as $12.9 million per year. …

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Mastering Data Extraction: Definition, Steps, Challenges and Examples

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Data extraction is the process of collecting data from various sources, including databases, APIs, web scraping, etc., to perform analyses on historical data, discover patterns and, ultimately, make informed decisions.  However, it requires careful selection of sources, compatibility with the identified source, data retrieval from multiple sources, and ensuring data quality and governance. This post…

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Defining Data Quality Standards For Your SMB

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Did you know that poor data quality costs organizations an average of $12.9 million annually?  While decision-making is at risk without data, poor-quality data can result in more serious consequences, like reputational damage, financial losses, compliance risks, and reduced efficiency. Therefore, maintaining a data quality standard for your business is crucial to survive in a…

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Salesforce Reporting: Overcoming Limitations with Custom Data Viz Examples

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Boasting a vast user base of over 150,000 as of 2023, Salesforce has become a go-to solution for sales enterprise and customer relationship management (CRM) needs.   While Salesforce excels in managing customer data, its reporting tools lack the depth and flexibility data analysts require. This is partly due to Salesforce’s primary focus on CRM functionalities…

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Supply Chain Visibility: Why Do You Need It In Real-Time

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Over the past few years, supply chain disruptions and shortages have caused issues for consumers and retailers alike. With these issues, the need for greater supply chain visibility has emerged.  Supply chain managers and their customers benefit from transparency and accountability resulting from visibility into the movement of products throughout the supply chain. In this…

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SQL Execution Plan: How to Read It To Improve Your Queries

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What is an execution plan? Let’s break it down. An SQL Execution Plan is a roadmap provided by a database management system (DBMS) which outlines how the system will retrieve the requested data. This plan represents the optimized pathway for accessing information from databases, helping to maximize efficiency and minimize resource usage. This article aims…

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RFM Analysis: Definition and Calculations

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Customer engagement is vital to the survival and success of your business. However, not all customers engage equally. Some interact infrequently, perhaps once a month or even yearly, while others may make purchases more regularly, such as weekly or daily.  Many businesses overlook the importance of analyzing the customer base to identify the most valuable…

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Call Center Monitoring: Secrets To Superior Customer Service

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What is call center monitoring, and why do call centers need this?  In business, maintaining customer satisfaction is essential. Customer satisfaction largely depends on the quality of interactions with call centers. Call center monitoring, a method of reviewing and analyzing calls, ensures customer service meets high standards.  It transforms every customer interaction into an opportunity…

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ETL Pipelines 101: Your Guide to Data Success

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A study from Statista estimated that 328.77 million terabytes of data were created each day in 2023. Not only we’re expecting this number to grow every year, but the complexity of the data generated will also grow.  Handling such volume and complexity of data is not only a challenge for enterprise organizations. Small and mid-marketing…

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5 Ways Marketing Data Management Improves Business Operations and CX

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Marketers need data — and lots of it — to create successful campaigns and bring in that all-important revenue. Thankfully, there’s no shortage of data that can provide incredibly detailed insight into customer behavior. Still, data on its own can be another challenge. All this data needs to be collected, stored, and analyzed correctly. Without…

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